Information Technology & Digital Marketing Strategist

Industrial Products & ERP Software – Dallas, Texas

The ideal candidate for this role will have experience in B2B Marketing Strategies, WordPress, IT security, and the ability to drive and manage the overarching ERP System for the company

Are you a marketing professional with vast IT experience, who is unafraid to think differently, always going the extra mile, and keeping current on the latest IT and marketing trends? Are you specialized in Security, SEO and Social Media and looking to take your skills to the next level? Are you interested in working with our growing business and executing strategic marketing campaigns? Do you thrive in a fast-paced environment and work well with colleagues in a virtual setting? Are you willing to give all what it takes to meet our business and client needs?

We are seeking a passionate and experienced Marketing, IT security, and business management professional to play in this role.

What you’ll do:

Manage Prime’s ERP system to improve the business performance while optimizing our SEO and digital marketing to enhance the website rankings and start expanding in Europe & Middle East. You will also manage the IT Network and Security for the companies’ Sites.

• Manage and deliver large and complex ERP engagements to identify design, and implement creative business and technology solutions for Prime across several key industries.
• Develop ERP practice solutions and methodologies.
• Update and manage ERP system to ensure it provides company with proper business solutions and accurate results.
• Analyze data processing modules and identify areas of enhancements and improvements.
• Provide procedures and reports to identify and resolve data integrity issues.
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media and communicate with clients in Europe and Middle East
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Ensure SEO best practices are properly implemented on Prime’s Website
• Drive SEO in content creation and content programming
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Set and implement user access controls and identity and access management systems
• Monitor network and application performance to identify and irregular activity
• Perform regular audits to ensure security practices are compliant
• Deploy endpoint detection and prevention tools to thwart malicious hacks
• Set up patch management systems to update applications automatically
• Implement comprehensive vulnerability management systems across all assets on-premises and in the cloud
• Setup a shared disaster recovery/business continuity plan
• Work with HR and/or team leads to educate employees on how to identify suspicious activities

Requirements:

• 8+ years of relevant corporate B2B marketing experience.
• BSc degree in Computer Science
• Ethical Hacker Certified
• Endpoint Security Certified
• Proven work experience as a Digital media specialist or Digital marketing manager
• Solid knowledge of Photoshop, Illustrator, and After effects or other media editing software
• Experience with web development (WordPress) and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Experience in information security or related field.
• Experience with computer network penetration testing and techniques.
• Understanding of firewalls, proxies, SIEM, antivirus, and IDPS concepts.
• Ability to identify and mitigate network vulnerabilities and explain how to avoid them.
• Understanding of patch management with the ability to deploy patches in a timely manner while understanding business impact.
• Must-know English, French and Arabic languages

To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to. Check out recruiting tips from professionals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, and disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Prime will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.